All you need to know

How to market a business online!

Situation Analysis of the Business

In this step, we evaluate the current situation of the clients business of various parameters such as

  • SWOT Analysis
  • Brand Perception
  • Competition Analysis
  • Resource Capabilities
  • Budget Allocation

Write Your Marketing Goals

In this step, we assist you in creating your marketing goals for the business. We also provide you with a document so that you easily get there

  • Immediate Goals 
  • Short Term Goals
  • Long Term Goal

Selecting the Audience

In this step, we assist you in selecting the right audience for your digital campaign based on various parameters such as

  • Who is your audience?
  • Where do they hang out?
  • What do they need?
  • Where they look for it?

Selection of Traffic Sources

In this step, we identify the most suitable traffic sources to drive visitors to your website.

  • Social Platforms
  • Paid Advertising
  • Search Optimization
  • Online Referrals
  • Through Emails

Digital Marketing Strategy

In this step, we devise a digital marketing strategy based on the current situation of your business, budget & your marketing goals

  • E Marketing Mix
  • Online Value Creation
  • Contact Strategy
  • E – Campaign Calendar Creation

Setting up the Marketing Funnel

In this step, we create an interactive framework for your audience so they get to know, like and trust you before you ask them to buy from you.

  • Emails / Newsletters
  • Explainer Videos
  • Landing Pages
  • Infographics / Lead Magnets

Content Creation

In this step, we create digital assets based on the  proposed content calendar & contact strategy.

  • Digital Asset Creation
  • Social Posts (FB/Insta/Etc.)
  • Explainer Videos
  • Articles/ Blogposts
  • Infographics 

Launch Campaign

In this step, we setup a response handling mechanism before launch & execute the campaign as planned.  

  • Campaign Schedule & Execution
  • Key Roles & Responsibilities
  • Response Handling
  • Data Gathering

Monitor Results & Optimize

In this step, we monitor the response generated through campaign & based on the evaluation we perform tweaks to optimize conversion.

  • Digital Analytics
  • Visitor Profiling 
  • Calculate ROAS/ROI
  • Reporting Schedule 
  • Campaign Optimization